I am Douglas Tarlow

Product Design, Technology and Innovation.

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Catching Elephant is a theme by Andy Taylor

 

I’ve been reading Made to Stick by Chip and Dan Heath, and I have to say its a really insightful book. How do people value self interest in making decisions? How can you design your message to make it more memorable? Why do experts use complicated and confusing language? The depth on these questions is good enough that someone with prior experience will enjoy the read and the stories, but a newbie will still be able to understand. If I ever find the time, I will write a proper book review, or something.

I’ve been reading Made to Stick by Chip and Dan Heath, and I have to say its a really insightful book.

How do people value self interest in making decisions? How can you design your message to make it more memorable? Why do experts use complicated and confusing language?

The depth on these questions is good enough that someone with prior experience will enjoy the read and the stories, but a newbie will still be able to understand.

If I ever find the time, I will write a proper book review, or something.

  1. tlow posted this