Product Design, Technology and Innovation.
Catching Elephant is a theme by Andy Taylor
As seen on a bottle of Murphy Oil Soap. 98% naturally derived ingredients. I don’t even know how to parse that. Does 98% natural actually matter? It’s still 2% artificial. So if you’re looking for all-natural, does almost-all-natural matter? I suspect almost-all-natural probably sells product, but it feels disingenuous to me. Further, the “derived” disclaimer sounds like a stretch. Is 98% natural and 98% derived from natural ingredients the same thing? Aren’t most artificial things ultimately derived from naturally occurring ingredients? The distinction hides something they don’t want you to know. (via Little green lies - (37signals))
