Product Design, Technology and Innovation.
Catching Elephant is a theme by Andy Taylor
From a mobile perspective, two aspects of Flock are interesting. First, consumption of media, for a mobile user, browsing through a traditional website is less efficient. Consider Flickr for example, with a mobile device the site must be compressed to a smaller version where the photos might be too small to see, and to view each image, the user must load a new page, zoom to the image and enlarge it. With Flock, a user would be able to simply navigate through the images in the above pictured “mediastream”.
Consider another mobile scenario where a user wants to send an image to Flickr to a friend on Facebook. The level of difficulty and effort required rise tremendously. Most mobile web browsers support neither tabbed browsing nor copy and paste. An iPhone user for example, could only share the image by sharing the link through an email message, or manually writing down the image’s long URL and transcribing it to Facebook.
