Product Design, Technology and Innovation.
Catching Elephant is a theme by Andy Taylor
MAGO5 magnetic spice set is made from polypropylene with neodymium magnets. I love magnetic spice racks, but this one is especially lovely for a modern kitchen. http://www.modenn.com (via MAGO5 Magnetic Spice Rack : Design Milk)
The minimalist & modern design aspect of this...I can totally imagine re-doing