Product Design, Technology and Innovation.
Catching Elephant is a theme by Andy Taylor
Steelcase stands at the intersection of workspace systems and technology, connecting people, projects, and teams through leading-edge spaces, experiences, and furniture. Looking for market validation of a first-of-its-kind meeting concept, Steelcase approached IDEO to evaluate the design’s potential for success. Using design research, IDEO revealed opportunities to optimize the media-enabled concept and turn it into an award-winning workspace solution. (via media:scape - Case Studies - IDEO)
